Startup business advisors talk a lot about customer development and lead user discovery through interviewing the target service population. They advocate entrepreneurs should “get out of the building!” — go out and find interested constituents wherever they live, work, and play. Just imagine we could find better candidates for political offices this way!

Run-For.Us has discovered a great candidate development model here!

YouAreHome.US also has some interesting information about the mismatch between different cultures in the population and their representation in US Congress. This is definitely a signal that you are not being represented properly in our  so-called “House of Representatives”! This is a huge opportunity for candidates to address an unexplored market of ideas and constituent interests in a blue ocean strategy.